Largest Display Ad Networks – Top 20 Ad networks by March 2014

If you you are looking to increase Online traffic to your website, app or blog, below are some of options available to consider to drive traffic to your website.

Please Note: I am neither list, nor favorably review about any display network hence please do not ask me to write about your ad network site,if you have any.
Top Ad Network Ratings and Features

Comparison of the Best Ad Networks for Web Publishers

 

Network Ad Types Offer Types Rating (?) Traffic Min. Mobile Units Network Size
Google AdSense Display CPC 4.5 out of 5 stars None Yes 2 million publishers
Media.net Display CPC 4.5 out of 5 stars None Yes Unknown
Advertising.com Display CPA, CPC, CPM, Revenue Share 3.75 out of 5 stars 500,000 monthly impressions Yes 74 of comScore’s top 100 ad-supported sites
Adblade Display CPC, CPM 3.75 out of 5 stars 500,000 monthly impressions Yes Unknown
Conversant Display CPC, CPM 3.75 out of 5 stars 3,000 monthly impressions Yes Unknown
Clicksor Display CPC, CPI, CPM, CPV 1.50 out of 5 stars 50,000 monthly impressions Yes Unknown
Chitika Display, In-Line Text CPC 3 out of 5 stars None Yes Unknown
Infolinks Display, In-Line Text CPC 3 out of 5 stars None Yes Unknown
Kontera Display, In-Line Text CPC 2 out of 5 stars None Yes Unknown
Amazon Associates Affiliate CPA 4 out of 5 stars None Yes 1.6 million sellers
Commission Junction Affiliate CPA 3.5 out of 5 stars None Yes 2,500+ advertisers
Rakuten LinkShare Affiliate CPA 3.5 out of 5 stars None Yes 1,000+ advertisers
CoregMedia Co-registration CPL 4.25 out of 5 stars Unknown Unknown Unknown
LiveIntent Email CPM 4.0 out of 5 stars 3 million monthly impressions Unknown Unknown
NewsletterDirectory.co Email CPC, CPM 3.0 out of 5 stars None No 4,000+ publishers
AdMob Mobile App CPC, CPM 4.25 out of 5 stars None Yes Unknown
AirPush Mobile App CPA, CPC, CPM 4.00 out of 5 stars None Yes 100,000+ mobile apps
iAd Mobile App CPC, CPM 3.00 out of 5 stars None Yes 150,000+ mobile apps
YouTube Partner Program Video CPC, CPM 3.75 out of 5 stars None Yes Unknown
Google DFP Video Video Unknown 3.00 out of 5 stars Unknown Yes Unknown
Videology Video Unknown 3.00 out of 5 stars Unknown Unknown Unknow
Source: http://monetizepros.com/reviews/ad-networks/

Top 11 Web Marketing and Social Media Trends That Will Dominate 2014

2014 is going to be a killer year for Social Media and Small Business.

11 Web Marketing and Social Media Trends That Will Shape 2014Social Media allows small businesses to leverage technology to even the playing field with bigger   brands and companies. In 2014, some of the   trends we saw in 2013 will continue to rise while   others will fall. But it all comes down to how you   communicate with your customers, how you       leverage relationships, and of course how you     share GREAT content.

Content is what businesses are built on today. It   always has been and always will be.

So without further ado, here are Top 11 trends for 2014 and how you can get ready:

1. Mobile Is About To Go Mainstream
Every website needs to be optimized for mobile. This means having responsive design and thinking about how people interact with your business via mobile devices should be one of your top priorities. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this include Mobile Apps, SMS, and emails that are designed to be viewed on your cellular phone.

2. Niche Sites Will Make An Impact
As Facebook, Twitter, and Google Plus make it harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted, they can also provide a much more affordable solution for advertising.

3. Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads. This means as a small business, if you don’t have a blog yet, it’s time to start one. Let us handle it for you. We’re the pros. :)

4. Spammy Content Will Be Eliminated Everywhere
We’ve seen it happen on Google and now it’s happening on Facebook. Spammy content is not going to get you anywhere, and the big sites are cracking down. Think about creating valuable content that resonates with your customers.

5. Google Plus Will Grow Faster Than Ever
G+ is my new favorite social network. With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea. Plus, they are about to launch promoted posts (+Post ads) that will get your content to a larger audience than ever before. Get on Google Plus as soon as possible.

6. Triggered Emails Will Increase Sales
Consumers are looking to connect with brands and by providing custom content for them based on their behavior is going to help you increase your sales. We love Infusionsoft, and you should too.

7. Ambassadors And Influencers Will Hold The Power
Influencer marketing and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way. By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.

8. Image-Centric Sites Will Continue To Rise
Instagram, Pinterest and probably many more sites will come about in 2014 that are based around images. While text is not dead, you need to think of ways to incorporate images into your strategy that compliment your written context.

9. Video Consumption Will Increase
Whether it’s an educational video or an ad, consumers will look to video content to learn about businesses. Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone. You know what that means. :) SEE #1 above.

10. Sharing Will Be More Important Than Ever
Social media sharing will be get ramped up and everyone and their mother will be doing it. While this is a good thing for getting your content shared, it also presents challenges to get found. The key here is to communicate to your customer directly and relevantly and you’ll be found.  Plus, it’s going to help your search rankings.

11. Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year. Be sure to stay on top of as many of these exciting Social Media trends and Online Marketing trends as you possibly can.

 

Source: socialmediatoday.com

How Improve Google Adwords Performance Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.

Too often, however, PPC managers see the need to be competitive as a kneejerk cue to raise bids. Though a top rank can be helpful, and you might have to raise your bids to get there, it doesn’t guarantee clicks, let alone that those clicks will convert – and conversions are what matter most.

This guide will show you how to stand out in this competitive space without reverting solely to bid-pumping tactics. We’ll examine the digital real estate you’re competing for, what prompts your ads to show there, and specific steps you can take to compete in AdWords.

Where Searchers Are Looking

Take a step back and think about where searchers look when they see the SERP (search engine results page) and what influences where their eyes go. Naturally, they’ll go to the top of the page first because that’s what’s in front of them and they’re expecting the top results to (hopefully) solve their search.

Take this Nielsen Norman Group eyetracking study with heat maps that show typical eye movements as a starting point:

Eye Tracking AdWords

You’ll notice that the red areas, which indicate the popular viewing areas, form an F-shape. The top of the page gets the most attention first, and then eyes focus along the left-hand side, forming an F-shaped pattern – and all of this occurs in a matter of seconds or fractions of seconds. What this means to you is you’ve got to stand out!

Accordingly, from a PPC perspective, you might assume that you’ve got to be in a top-three position to get clicks – because no one looks at the right side of the page. Nothing could be further from the truth, and here’s why:

Overall, paid search ads account for six percent of total clicks. But, for keywords with high commercial intent, the sponsored results earn about twice as many clicks as the organic results. What does this do to the F-shape? It turns it into a backward F in which searchers are looking at the top and right-hand side of the page.

Even further, our research shows that sponsored ads for high-commercial-intent keyword searches receive 64.6 percent of clicks. In other words, those searchers looking to buy a specific product are more likely to click the sponsored ads than organic results. This is in part because Google populates the SERP for these commercial queries with a large proportion of highly compelling sponsored ads, such as Product Listing Ads. These splashy above-the-fold ads include eye-catching images and detailed product information. They’re hard for searchers who are shopping to ignore, and they may not even recognize them as ads.

Using Product Listing Ads

Now that you know what the digital-real-estate layout looks like, let’s take a look at the variables that drive how you appear there and how you can stand out.

An Ad Rank Refresher – And Major Update

Ad rank, or, position, is a simple formula. It is (or used to be) a function of your bid and Quality Score. The timeless, soon-to-be-outdated video explanation of Ad Rank from Google’s Hal Varian explains how this works, but here’s a visual overview of it:

AdWords Competition Guide

The thing to note about the formula is that by having a higher Quality Score, it’s possible to outrank a competitor who has a higher bid.

As we see in the example, Advertiser I outranks everyone even though she has the lowest bid, because of her stellar Quality Score of 10 (note: in ad rank, the higher number wins).

Advertiser IV, on the other hand, has done little to help himself by neglecting his Quality Score and relying on bidding high in the hopes of achieving top rank – and he still couldn’t do it because of his low Quality Score.

It’s important to realize that Google wants to show quality ads and provide good user experiences so people keep coming back to use their service. The example above drives home the point that merely bidding high isn’t enough to achieve a good ad rank.

Where to find your Quality Scores to Improve Google Adwords Performance

Each keyword has a Quality Score, and you’ll find it right in the AdWords interface for each keyword:

AdWords Competition

This is what you’ll see after you click the callout bubble under “Eligible”:

AdWords Quality Score Diagnosis

As you can see, the three main drivers of Quality Score are click-through rate (CTR), ad relevance, and landing page experience. Google provides more detailed information about those three and other variables affecting Quality Score, but CTR is widely known to be the most important of the three.

Additionally, a good Quality Score leads not only to improved rank, but also lower costs.

Here’s where things get interesting for Ad Rank:

You may have noticed we mentioned that Ad Rank used to be a function of your bid and Quality Score. That’s because Google just recently announced that the expected performance of your ad extensions will now be factored into the ranking equation. Theories as to why Google is doing this abound, but, suffice it to say, if you’re not already using extensions, now’s the time to do it.

Understanding how extensions work is imperative to good campaign performance. The examples below illustrate the “wow factor” your ads get with the addition of extensions.

Extensions in Action

Ad Extensions

Now look at this one. Same search, different advertiser, no extensions – which of the 3 ads would you click?

Competing in Google AdWords

Now that extensions are part of the ranking equation, here’s where it all comes full circle: By using extensions and optimizing them, you’re improving your Ad Rank in two ways:

  • Google now favors advertisers who are using ad extensions, and
  • Ad extensions improve your CTR, which in turn improves your Quality Score – that also helps your rank.

With the Ad Rank function settled, let’s dive into actions you can take to compete at a high level in AdWords.

What You Can Do to Improve Your Google Adwords Performance

Think about the tools at your disposal. AdWords gives search marketers an arsenal of free tools to compete for clicks. Take the time to learn them and you’ll capture more clicks and customers than your competition.

Success comes down to three things: showing up, taking up a lot of space when you do show up, and, finally, getting attention with great ad copy and offers. You don’t need to throw more money at your AdWords to compete—you need to throw more time at your AdWords to compete.

As with all things you do in AdWords, follow the ABT (Always Be Testing) path. Complacency ruins your chances for success, therefore, have a plan in place to ABT your campaigns.

Use the following tips as a checklist for what you can do on a regular basis to compete.

CTR: Improve your click-through rate and your whole campaign benefits. Make your ads shine and you’ll outpace your competition and spend less money. Three simple ways to increase CTR include:

  • Have compelling offers. The offer must stand out from the other ads. Make your offer exciting to potential customers.
  • Use numbers in your ads (e.g., it’s not “A Huge Sale,” it’s “30% Off Storewide”). Numbers get attention and they sell.
  • Make your CTA a strong one. Convey urgency: Order Today! Start Saving Now!

CTR rests largely on ad copy (and extensions, below). The three tips above just scratch the surface of good ad copy. Read more about improving CTR in these articles:

Ad Relevance: Make sure the ad is relevant to the search. A relevant ad provides information that matches the user’s search query. A best practice is to have the keyword in both the headline and description.

Keywords in headlines and descriptions not only improve the relevancy of your ads, but also make it possible for your keyword to be bolded in the ad, which attracts eyeballs and clicks. Here’s an example for “home office desks”:

Keywords in AdWords Ads

The extra bolding in the title, URL, and description makes the ad appear more relevant to the search, and it stands out in the sea of ads for that search query.

Tip: Solid CTRs and ad relevancy are best achieved with tightly themed ad groups. Ideally you’ll have 10 to 15 keywords per ad group so that your ads are highly relevant to the smaller ad groups. Yes, it’s more work, but it’s worth it.

Landing Page Experience: The landing page is how you make sure conversions happen, so even if your CTR is great and costs are low, you’re not really competing if you’re not converting.

Your ROI soars with landing pages that work. Though it’s easy to just send all of your visitors to your homepage, that’s hardly the best thing. Ideally your ad will take searchers to landing pages that are well-designed, reinforce the features and benefits of your offer, and provide for a smooth conversion. The golden rule for landing pages is to make it as easy as possible for your visitors to do business with you.

Ad Extensions: You already know using extensions is now a must-do. Going into the particulars of each one is a whole other guide, but if you’re in a hurry, check out our cheat sheet for extensions. Just remember: now that extensions are part of the ad rank equation, they’re not an option. It’s time to use them.

Bids: This guide focuses on all of the things you can do besides tinkering with your bids. Nonetheless, a good bidding strategy does make you more competitive in AdWords. Tactics like bid stacking with multiple match types can maximize your budget. Read the bid management guide to take an even deeper look at bidding approaches.

Keywords: Think about the various match types in AdWords and use geotargeting to be more relevant in search results. Look at your competitor’s brand terms and consider bidding on them. Chances are they’re already bidding on yours.

More Pieces To The AdWords Puzzle

Establish a baseline:

Use the Dimensions tab in AdWords to see where you’re ranking, what clicks you’re getting, and how conversions look in various ad positions. You’ll glean valuable insights from this data and might rethink your ad rank strategy.

AdWords Competition

Monitor this over time and test it to see what rank makes sense for your business.

STR: Search Term Reports (STR) are often neglected (because who has time for that?) but you shouldmake time. Use the STR to find the cheaper, higher-converting keywords that have less competition as well as new keywords to bid on. You’ll also find potential negative keywords to add to your campaigns so you’re not wasting money on bad keywords.

Isolate Low QS Keywords: Sometimes you’ll have one or two keywords in an ad group that have consistently low Quality Scores no matter what you do. They become a drag on the whole group and your campaign. The way you address this is to employ the “peel and stick” method:

1. Download your keyword report with all Quality Scores included. Look for the keywords with low Quality Scores.

2. Create new, extremely tight ad groups for those keywords. Peel them out of the old ad group(s) and put them in their own ad groups with highly relevant ads and focused landing pages.

Alternatively, assess whether the keyword(s) make sense to be bidding on. Pause or delete them if you determine they’re not high-value keywords for your business.

Seasonality: Holidays and business cycles are key opportunities to show your competitive edge. Timely, relevant ads and seasonal landing pages give you an advantage because you’re showing that you understand customer needs and mindsets.

Competition: This last one tends to get overlooked. We get so wrapped up in our own metrics that we forget the obvious: Look at your competition.

Look at their ads and offers. Ask yourself if you’re truly competitive. If you can’t compete with the offer, make sure your ad copy and extensions improve your “click appeal” in spite of a weaker offer. Appearance, enthusiasm, and words sell!

Do some sleuthing, too. Use WordStream’s Competitor Website Crawler (under Keyword Research Tools in PPC Advisor) to determine which keywords are most important to your competitors. If you know this you can attack them head-on for those keywords, or find weak spots (keywords they’re not focused on) and capture those clicks.

Conclusion

Now you’ve got the tools to compete in AdWords without falling back on bid-pumping. You also understand that rank is about more than your bid alone, especially now that extensions are part of the equation. Focus on taking up as much digital real estate as possible, and create ads and landing pages that work.

Source: http://www.wordstream.com/blog/ws/2013/12/11/how-to-compete-in-adwords

 

Understand Invalid Clicks Easily in Google AdWords

Hello Everyone,

  • Ever wondered how Google monitors each and every click in your AdWords account?
  • Did you know that a good number of clicks are automatically filtered out by Google Invalid Click detection mechanism even before they can impact your budget
  • Confused on how to distinguish between a valid and invalid click?
  • Wondering what data to send to Google for investigation?

If you ever had any of those or similar questions, read on.

What is an invalid click ?

There are different dimensions of invalid clicks – some of the most common techniques are:

  • Clicks from competitors
  • Excessive clicks from automated bots
  • AdSense publishers clicking on their own ads to generate more revenue

Additionally, Google also consider extraneous clicks which provide no value for you, such as Google filter out the second click of a double click as an invalid click.

There are multiple dedicated teams monitoring all these activities for each click and for each Adwords account. Over a period, these teams have created multiple security filters to exclusively monitor these activities and protect your Adwords account.

Google invalid click prevention mechanism is so strong, they can filter out these clicks even before they impact you – they monitor these clicks as invalid clicks in your account directly, and we also report these clicks via adding them in a separate column in your performance report.

What is not an invalid click ?

Before I go into further details on various dimensions of invalid clicks, let me also discuss what usually is not an invalid click. The following behavior doesn’t necessarily mean that the account is charged for invalid clicks:

  • Your tracking software showing different number of clicks from AdWords
  • Your conversion rate is falling – or ROI is lower than expected
  • You are noticing high bounce rate and short time visit on your site

The above mentioned scenarios are most likely not happening because of any invalid clicks. Let me explain all three scenario mentioned above:

  • The way AdWords determines a click is different from the way your tracking software counts a click, therefore, these discrepancies are normal and it is not related to invalid click.
  • If your conversion rate is low or you are not getting expected returns, I would suggest you to have a look at your account structure – we offer a very detailed optimization guide and following the same can help you get great returns out of your advertising budget. We also have a discussion on the same on our at traffic quality resource center
  • High bounce rate and short time visits on your sites may look alarming to see – but in reality, it is just the way these are measured. When a user visits only one page in a visit to your site, we call that a bounce. If you arrive on the page, spend 10 minutes reading the content on that page and then close the page, this is an example of bounce. However, you should keep in mind how they are actually calculated, because they have very specific definitions that do not always capture the full extent of a user’s engagement.

How can you check your weblogs and make better decisions ?

If you want to make better decisions based on the click pattern, the first thing I would ask you to do is to enable auto-tagging. The feature appends a unique parameter to each AdWords click – the parameter is called GCLID. We have created a very detailed section in Google Adwords Ad Traffic Quality Resource Center for explaining this – you can also watch a video to understand it better.

Once you have auto-tagging enabled, you will see each AdWords clicks appended with one unique GCLID. These are case sensitive and if you see the same GCLID appearing more than once, you can be rest assured that they indicate only one single click. You can see IP addresses in your weblogs as well – please note that Google AdWords does not have any reports on IP addresses clicking on your ads. However, your weblogs can be a very powerful source of information if you have auto-tagging enabled.

Using these, in most of the cases you can do a self-check for many of the scenarios. When you enable auto tagging, your weblogs along with the invalid clicks report can give you a clear picture of the filtered clicks from your account.

If you are escalating to Google, it will be very helpful if you can send us the traffic you are suspecting, such as specific GCLIDs and the reason you suspect this traffic – we can address your concern much better with this information. For a complete guide on the essential information you need to send google please refer here

Google proprietary technology is working 24*7 to make sure your account is not affected by any invalid activity.

When You read “Google filter out the second click of a double click as an invalid click“, you May ask me a Question: How come I sometimes see keywords with a 200% CTR?

The Answer is: 

There are multiple reasons for this behavior.

Because browsers cache the search results and ads on search results pages, Google registers only one ad impression per search. However, your reports will show multiple clicks if a Google user clicks on your ad more than once in a cached browser session.

Additionally, in cases of “tabbed browsing” if users click on an ad, open the website in a different tab and then again clicks on the ad from the search result, although only one impression is registered, there are multiple clicks regstered. Hence a CTR more than 100% is possible. However, if our system registers that the clicks do not follow a pattern of normal user behavior, the repeated clicks will not be charged. In case of valid clicks (comparison shopping ) the clicks are charged.

Moreover, if you are looking at today’s data, you may see CTR more than 100% – Clicks are updated about every hour while impressions are updated every few hours. Therefore, it is possible that the number of clicks displayed in your reports exceeds the number of impressions, until your reports are completely updated. This usually happens by the end of the day (11:59 pm in the time zone you’ve selected for your account)

 

Life of an seo before and after and penguin 2.1 update

Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimization have to rethink their strategies to incorporate the new inputs and changes. How much have things changed in the SEO scenario post Penguin 2.1? Here’s a look at the various aspects of search engine optimisation with the associated changes.

Link Building

a)    Pre-Penguin Scenario

Website submissions were time-consuming process with people searching for directories. Similarly, you also needed to find link builders for getting valid links.

b)    Post-Penguin Scenario

The situation has worsened now with more time being spent in finding directories for link removal. What’s more, you now even need to make payments for the same. If you are unable to do this disavowing back links remains the only way. Statistics show that over 40% users have already opted for Disavow Tool from Google for bad link removal.

Content Marketing

a)    Pre-Penguin Scenario

At the time there were no duplication of content issues so regular article submissions were prevalent. Solid rankings were dependent upon quality interlinking.

b)    Post-Penguin Scenario

Now you need valuable and unique content with guest posts on quality websites, publish case studies, info graphics, videos, and eBooks, do blogging, and share content.

Social Media Marketing

a)    Pre-Penguin Scenario

Social media was there minus actual audience interaction.

b)    Post-Penguin Scenario

Now you need to present useful content and build relationships with your target audience.

Check out more interesting aspects in the below infographic by DailySEOTip.com.

Life of an seo before and after and penguin 2.1 update

Life of an seo before and after and penguin 2.1 update

 

Link Building Tips 2014 – Back Links for SEO in 2014

One of the very Important factor of SEO is Link building, Even After Google Penguin Algorithm Update. We have already seen with Penguin update that most of the sites with unnatural and low quality back-links. If you search for a product or service you will see the sites coming in first page with having many back links to that website, the reason why they did not penalized is Quality and relevance of the Back links that sites have.
Link Build Tips in 2014
Now We are going to discuss about how to gain quality and relevant back links to dominate search results and keep your link building strategy with Penguin Friendly and hopefully safe from upcoming algorithm updates as well.
Building Relation ships with other bloggers:
I always say, Build relationships first and Promote your Content Later. If you are a person doing the same link building methods like targeting exact match anchor texts in directory submissions, bookmarks, using automated tools, etc as you do before for the reason you have   not effected by  Penguin Algorithm update and thinking you can still continue doing that, it is the time to stop that immediately. What all you need to do is focus on gaining links naturally from high authority sites through blogger outreach.
To build relationship with bloggers in your niche, you need to make a long term plan and determine the steps to follow when you are approaching a blogger. While doing this you need to find and collect the list of sites in your niche where there is a potential go get back links to your site and divide them into 3 categories based on the quality of the content and authority of the website. Name those 3 categories as High Authority  Websites, Mid Level Authority  Websites and Low Authority  Websites.
high authority websites
High Authority  Websites - Link Building 2014
Search Engines Loves to see back links from High Authority  Websites to any website and it also increases the authority of your website if you build links naturally from these sites. It is very difficult to get links from these websites hence you need to work very hard to build relationship with these websites, to do so you need to actively participate in the social media, blog posts, etc. contact them ov
er phone, email or any other possible method and ask whether they allow a guest posts if you can contribute a great content which will help them as well along with the link to your website.Mid Level Authority  Websites - Link Building 2014

Mid Level Authority  sites are little easy to contact with, However you still need to spend a lot time in contacting with this sites, the best way to gain back links from this sites is to show them the quality of your content, videos you have made, show them an active forum what will help them to increase their value and again write a guest blog for them, they will definitely accept it if it is worth adding it.Low Authority  Websites - Link Building 2014

Compared to high and middle level authority sites getting links from low authority websites is very easy and this is where you need to be careful as their expectations may be lower and will respond quickly.  You still need to provide a great value to them as this effects the entire value creation and help your website to be liked by Google and other Search engines.
My Next Article Will be about Measuring the Success of a Link Building Strategy

Digital Marketing Trends 2014 | 8 Digital Marketing Trends that Dominate 2014

Digital Marketing has made a major impact on the marketing communications in all industries. One of the biggest reason for this is Unlike the previous years internet has
digital marketing trends 2014changed drastically in which information is shared across all networks and impacting the
business directly. This has propagated towards creating a great and unique content and show it to the relevant audience and finding a huge growth in business

 

1) Mobile Website Optimization - Digital Marketing 2014

If you feel Mobile websites are not important even in 2014, you will definitely you are definitely leaving most of your leads and customers to your competition. As there is a huge rise in Mobile internet usage, people are moving away from desktop to mobile devices and to tablets from the comfort of their homes, offices, cars and everywhere that can be for an online shopping, finding a place or a restaurant or searching for information when they need it. As mobile traffic increases, it is very imporatnt for companies to provide the best possible user experience to improve online sales. By 2017, about 25% of online retail sales in the U.S. are expected to take place on mobile devices (Source: eMarketer)

2) Content Marketing is the Best Ever - Digital Marketing 2014

Some times content marketers say with me like: no one in my industry doing that much effective content marketing, why should i do content marketing and spend money on it? – But the fact is that the purpose of Content marketing is to create relevant and valuable content what your customers are looking for, this is an on going process and you will keep giving information that some one is looking for and retain customers.

3) Social Signals to play a Major Role - Digital Marketing 2014

Create a Community with your Social Media Strategies, Ultimately it is about audience feelings connected to you and wanting to spend spread your brand story. You can also obtain feedback from your Analytics, Subscribers, customers, colleagues, in-person to improve social media campaign activities which will help to measure where to spend more time and effort, this will lead to a great ROI on your Social media campaign. Remember Communication now needs to be an interactive dialogue.

4) Local Search Targeting - Digital Marketing 2014

Google estimates that 97% of consumers are looking for information about local businesses and services through their online searches! (Souce:prontomarketing) and yes es, 97% of local searches is very large and one should definitely grab it. Especially if you are a small or medium company owner with having offices in one more locations it is mondatory for you to list your websites in all possible local websites, that can be a google places, yahoo, facebook, your website, or any other classified websites or local business listing sites.

5) Customer Engagement - Digital Marketing 2014

Customer Engagement is essential for customer acquisition and pretension. I will say The Success of Brand is due to PEOPLE behind an engaging brand. It is every one from Senior Management to Junior staff and even the Customers.

6) Video Marketing - Digital Marketing 2014

As we have search Engines like Google, Yahoo and Bing – How many of you know that Youtube is the second largest search engine with over 800 million unique monthly users?. with the extreme popularity of youtube, your customers will demand for videos,  So rethink your video strategy and make your video as engaging videos, and empowering videos and improve your online sales.

7) Reputation Management - Digital Marketing 2014

Reputation management is the practice of people and business look at their best. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how web searches view them.

8) Author Rank Going to Play a Major Role  - Digital Marketing 2014

SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. Google has provided an easy way to connect your content through your Google+ profile and benefit from that association. By building up your authorship, blog posts and articles that you have written will get displayed in the search engine results pages along with your author bio photo, which can increase the click through rate of your listing by as much as 150%.

Check out this infographic for more details
Facts Behind Google Author Rank & Authorship [Infographic]

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