PDF Eraser – A free Tool to Edit PDF Files

Finding difficult to delete or edit information in your PDF file? – Now you don’t have to worry to edit PDF files, Just download PDF Eraser and use it.

What is PDF Eraser and What you Can Actually do with PDF Eraser?

PDF Eraser is a Windows application that deletes and erases text, images, logos and all unnecessary objects from PDF files. Users can use the program to remove some original content from a PDF file, and then add their text and images. Besides that, PDF Eraser has a built-in PDF Page Cutter, which allows users to delete unnecessary PDF pages. Considering lots of scanned PDF documents, PDF Eraser also added the PDF Rotating function rotates PDF pages properly with 2 clicks.

 

PDF Eraser - Edit PDF FIles

PDF Eraser

 

PDF Eraser is 100% Clean - Scanned by 50 Popular Anti-Virus Scanners and Available for free on Win XP/2000/2003/Vista/7/8 (32/64 bit) - Size: 27.7MB

 

About the Author

 

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

10 Tips for Highly Successful Retargeting Campaign

Introduction to Retargeting

There was a time not too long ago, when an abandoned cart more or less guaranteed that you lost a sale. A Person visited your website, made some effort to find and add some items to the online cart, yet for some reason did not complete the transaction. There could be any number of reasons for this but the bottom line is you lost a potential customer.

Retargeting

Retargeting has leveled the playing field of many retailers and eCommerce websites. Now, even a potential customer is lost you can use retargeting technique to get him/her back to your website. If you are lucky, the lost would then be completed. Re-targeting is now widely used as means of tracking and convening people who visited your website in the recent past to visit again.

Here are the 10 Tips for Highly Successful Retargeting Campaign

  1. Before you create and implement a retargeting strategy, it is important you understand how retargeting works. So take the time to learn/understand about retargeting and each technique you use.
  2. Segment your audience, Remember which audiences to include and which to exclude in each retargeting campaign.
  3. Include a clear call to action to each and every Display Ad you publish. Getting straight to the point is important when retargeting customers.
  4. Your retargeting ad should direct visitors to a landing page where they can perform desired action, not to your main website.
  5. Constant creative optimization is extremely crucial, Keep testing your ads to maximize performance.
  6. Combine a few Retargeting channels, Utilizing Web with Facebook retargeting will deliver the best results.
  7.  Don’t annoy customers. Retargeting does not mean you stall them, so keep the frequency capping down.
  8. Keep it relevant. Make sure that your ad is relevant to your niche.
  9. Stick to one vendor for purchasing inventory, This is very important to keep performance in check.
  10. Place tracking and conversion pixel on the sales/landing pages, Don’t waste time, resources and money on pursuing people who have already made a purchase.

 

 

About the Author

 

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

4 Important Tips to Avoid Buying Bad Domain

Avoid Buying Penalized or bad Domain Name

Most of the times buying a domain can be an emotional stress, especially when you are facing difficulty in finding the credibility or penalties  of that particular domain. Many People spend huge amount on buying old domains thinking it will be benefited  for them with regards to SEO. Here in post i am not discussing about the SEO Benefits of buying a old domain, i will write a new post about advantages or disadvantages of buying old website, However this post talks only about tips to take Avoid Buying a Bad Domain and buy a safe domain when you have chosen to buy one.

1) Use Google Search: Search in Google using the operator site:domainname.com (the domain that you are thinking to buy) and see the results. If you find very few pages in the search results than the actual website has, You probably need to re-think of that domain. You can slo consider searching info:domainname.com which will actually show you the results of the websites where the particular domain is listed, you can follow the links and see if that domain has any negative reviews or listed in bad websites.

2) Use Archive.org Way back Machine

Archive.org is an excellent place to see the history of content additions or modifications for any website or a webpage. Make sure that the website content is relevant to the business, Search engines like Google will remove or penalize the websites with irrelevant or Spam content which will again be a big task for you to overcome or recover.

3) Get traffic data from Google Webmaster Tools / Analytics

Google has some excellent tools such as Google webmaster tools and Google Analytics for the website owners or admins with which they can analyse and understand their website traffic and user behavior and the website presence in Search results. –  It is definitely worth asking the website admin or owner to send you the traffic reports and screenshots of the website which will show the traffic trends of that particular website and you can see if there is any sudden drop in traffic which can be because of any of Google Algorithm updates. Who knows that can be one of the reason that the website admin is selling the website and you are buying it. :)

4) Check the Back link Profile: checking the back links is one of the very important metric that most of the people ignore when buying a domain. Because low quality or spammy back links are one of the major reason for a website to get penalized by Google. There are many tools available such as ahrefs.com, it is worth spending time and some money on finding back-link profile and see from which type of websites your interested domain is getting links from. You can see the websites and see the quality and relevancy of the websites with your website.

 

Please note: Above 4 points will be useful only when you are buying an old domain, new websites anyway new websites will have have any history mentioned above.

 

About the Author

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

Apple Is Quietly Launching A Major Attack Against Google Search

Apple made a bunch of maneuvers around search during its keynote at WWDC Monday.

It touted Google, while demoting it at the same time. Apple mentioned Google by name and even Apple launching A Major Attack Against Google Searchshowed off its search results during the demo.

Nine things to expect from Apple at WWDC 2014 – Video


But even though Google will still remain the default for search in the Safari web browser, Apple will give people little reason to ever actually need to use it.

Enter the revamped Spotlight, which you can use to search the web just by typing from your home screen on your Mac. When you use Spotlight to search the web, you’ll get Bing results instead of Google results.

As Search Engine Land notes, this could be another move by Apple to wean people off of Google entirely. Two years ago, Apple ditched Google for its own in-house maps product. Last year, Apple’s Siri ditched Google for Bing for web searches.

In another move away from Google, Apple added DuckDuckGo, the search engine that doesn’t track you, as an option for search on both iOS 8 and OS X Yosemite.

“DuckDuckGo is thrilled to be included in Safari,” DuckDuckGo founder Gabriel Weinberg told Business Insider via email.

Not only does it seem that Apple is trying to wean people off Google, but it also suggests that Apple is taking privacy more seriously. Note that Apple also unveiled self-destructing audio and video messages.

Read more: http://www.businessinsider.com/apple-duckduckgo-2014-6#ixzz33eKpNJJr

6 Awesome Tips to Keep Your Website User Friendly

Awesome tips of A High Converting WebsiteWebsite Traffic is one of the very important keys to your website success. However, if you fail to convert your website visitors to your customers it will not do any good to your business, especially if your visitors leave your website as soon as they get there. You as a business owner or a webmaster definitely want your website visitors to stay long on your site and convert.

There are many business that get lots of traffic to their website but not reach their business targets as they expected. For your website to be successful, you need to have a user friendly website that your visitors can navigate to different pages with out having any trouble finding the page/info that they want.  Here are some awesome tips for improving your website to make it user friendly hence engage your visitors and convert them as customers/leads.

1. Clean and Clear Website Layout

Nobody including you and me likes to navigate on a website which has a cluttered and unorganized layout. Hence, every website layout should be simple, easy to understand and professional – you need make sure that they donot need to spending more time on searching for content instead build a great content so that they spend more time on reading.

2. Show your Contact Information on Your Website

Keep your About Us and Contact page easy to find so people will feel confident in your business. Some companies will try to hide this information (especially phone number, that is a biggie) which I never recommend – If you notice that every successful company will have their contact information on their website. Your website visitors want to know someone is real behind a website/business and you are not just a computer posting information.

3. Look at website Loading Time

Do you like to browse on a website where your web browser keeps trying to load and may be after 5 mins you will land on the page that you are looking for? – No, Right? You do not make that kind of pages and loose your valuable traffic and business. Many people will not wait for more than 20 to 25 seconds (note: this is the maximum not average or minimum) for any webpage to load, you definitely need to work on reducing your website loading time.

4. Say Big No to Broken Links

Periodically go through your website and make sure all of the links are working fine and fix or remove if you any link that is not working. Broken links are annoying and can make your website seem less professional for your website visitors and may raise questions about your credibility. Most of the customers are not happy and raise complaints when they click on something to only be taken to a link that no longer works.

5. Professional Design: The Visual Appeal

Your website should definitely have a unique and professional design and it should immediately attract customers visually on their first visit. You should never try to overpower your website with unnecessary graphics and animations that are not useful for your visitors. Design your website with neutral colors that don’t over power your message. Keep graphics to a minimum and if you are going to have graphics, make sure they look professional and showcase your company and business.

6. Content Accessibility to Your Audience

It does not matter whether you write content or you hired someone to write it for you, you having a second look at the content is very important. Main reason i am recommending this is because your content is what is going to make or break your business. Content is the main reason your visitors are there, so it has to capture their attention. You should explain the products/service properly if your customers are looking for that. Use pictures, videos and other non-text illustrations as often as you can in your content. however, do not write complicate content in the hope of impressing your website visitors.

It does not take too much time or effort to make your website user friendly, if you understand what your website visitors want on your website. Once you implement all the above suggested changes, you will definitely be surprised to see the difference in your website traffic and conversions.

 

About the Author

 

Digital Marketing Professional India - Veerender G  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

Yahoo Plots YouTube Rival for Summer Debut After Delay

Is there room for another YouTube?

Yahoo is ramping up talks with video producers and plans to premiere a rival to Google’s video service later this summer, according to people briefed on their plans. Yahoo had intended to unveil the new service at its upfront presentation for advertisers in April, but contract issues have held the project back.

But for video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators.

Yahoo Video ImageLike YouTube, creators will be allowed to establish their own channel pages and host their videos on Yahoo. Like YouTube’s video player, Yahoo’s video player will be embeddable on other sites. Those that sign a contract with Yahoo will get a publishing dashboard and have the ability to distribute across Yahoo properties including the home page and blogging service Tumblr, as well as a network of non-Yahoo sites.

Talks with the video creator community have been ongoing since the beginning of the year. Yahoo is even recruiting producers that have been packaged as part of Google Preferred, which allows big brand advertisers the ability to buy videos produced by the top 5% of creators. YouTube creators have long-chafed over YouTube’s standard revenue split, where Google takes 45% of ad revenue. Yahoo is offering a split tipped more in favor of creators, or a higher ad rate overall. Creators contacted by Ad Age declined to specify the specific rate they were offered for fear it would reveal their identity to Yahoo.

Higher ad rates

Yahoo is also offering the option of a fixed ad rate said to be 50% or 100% higher than YouTube’s average net ad rate. YouTube averages a $9.68 cost per-thousand impressions in the U.S., according to video company Tubemogul, before revenue sharing.

Yahoo isn’t requiring exclusiivity in its contracts so creators can simultaneously upload videos to YouTube and Yahoo. Instead, Yahoo is trying to present revenue terms that would persuade creators to upload a video to Yahoo first.

Yahoo declined to comment. Re/code had previously reported some details of Yahoo’s talks with YouTube creators in March. Building Yahoo’s video business has been a priority for Ms. Mayer since taking the reins in 2012. Last year the company tried to buy YouTube’s European counterpart Dailymotion (the deal was blocked by French authorities) and then Hulu. This year has been in acquisition talks with YouTube networks Maker Studios and more recently Fullscreen, according to people familiar with the matter.

Yahoo plans to sell pre-roll ads against the videos, which is part of Ms. Mayer’s plan to jumpstart Yahoo’s stagnant revenues, and compete for the $70 billion U.S. TV market. One person familiar with Yahoo’s video business said the company has increased the number of ads running on its videos in recent months. At its uprfont presentation in Manhattan earlier this month the company announced plans to debut two TV-length original series on its streaming video service Screen as well as a way for TV advertisers to retarget viewers with online ads. Yahoo’s proposed pricing has piqued a number of creators’ interest, but others have dismissed the offer as low because their channels already reap higher-than-average rates on YouTube and Yahoo’s offered price falls short of those figures.

Contract talks

Yahoo has also run into a series of setbacks during contract negotiations. One point of contention centered on content ownership. In contracts presented to creators, Yahoo stipulated that Yahoo would be given a perpetual license to any videos that were shared to Tumblr. That would effectively transfer a video’s ownership rights to Yahoo.

“I’ve never seen anything like that in my life, and I’m assuming they’re going to strike that [from the final contracts],” said one producer whose contract talks with Yahoo have gone through more than a few revisions. “Anyone who’s done a content deal knows that would never fly.”

Some contracts also included language that would let Yahoo videos available for download for offline viewing, which rankled some but not all who were pitched.

The delays have led some online video producers participating in the talks to question whether Yahoo has a clear strategy for its video business. One YouTube network executive said they have decided to hold off from signing a deal until after the program goes live in order to see whether it’s worthwhile.

Yahoo has also given mixed messages on how videos will be promoted. In a recent meeting, a Yahoo business development executive told one producer that the company was shifting to a more algorithmic-based approach. But a Yahoo homepage editor was present at the meeting. “That’s when I got the real sense that they don’t have a clue,” the producer said.

This article content is copied from adage.com

What is Affiliate Marketing – Process and Benefits of Affiliate Marketing

 

What is Affiliate Marketing?

Affiliate marketing is a new trend in performance marketing, where a specific audience re/action is required before a publisher earns any revenue.

Affiliate Marketing is a referral-based marketing strategy (also called revenue sharing) in which Merchants pay Affiliates commissions for referring business to the Merchant’s website.
Merchants select the criteria on which they reward affiliates for sending them business and can pay commissions per lead, click, sale, registration or any combination of the above.

The important thing is that the relationship is performance based and merchants do not pay for advertising with their Affiliates until a transaction occurs. They only pay a commission to referring Affiliates for resulting action.

 

How does affiliate marketing work?

 

How Affiliate Marketing Works

 

By joining an Affiliate Network, you as merchant provide affiliates with links to place on their sites. Every time a visitor sees your ad or clicks on this link Affiliate Network tracks the referral. Affiliate Network reports to both the affiliate and the merchant on these activities and administers the earnings generated by affiliates for referring business.
Since the referring website (the “Affiliate”) has a direct incentive to send customers to the merchant, they tend to market their Merchant’s products or services more aggressively. In fact, Affiliates are becoming well known & well respected for their effective marketing ability.

What are the benefits to starting an affiliate program?

Risk-Free Advertising: With Affiliate Marketing – you only pay for results. You don’t pay for page views or clicks to your site (unless those are the results you are looking for): you pay for results.

You decide what is most valuable to you — a sale, an e-mail lead, a download, a newsletter subscriber, or any other measurable activity. Reward your Affiliates however you desire: pay them percentage of the sale, or pay them a finder’s fee for an email lead or newsletter subscriber — whatever you want. You decide how to reward your Affiliates — but you won’t pay for anything but results.

Increased Exposure:

With your Affiliate Marketing Strategy, you build a Network of websites, bloggers, complimentary businesses and email list owners who refer high-quality buying consumers to your site. As each new Affiliate signs up for your Affiliate program and places a specially-encoded link back to your site from theirs (or in their newsletter) exposure to your target market is instantly increased. Each new Affiliate can add an endless number of qualified buyers to your audience.

 

Compared to traditional CPM models and other online marketing options, Affiliate Marketing is a highly profitable and incredibly efficient marketing strategy. No other form of marketing offers the option to make money without first spending money Unlike prepaid banner advertising, e-zine advertising and print advertising, Affiliate Program advertising is not limited by time. When your Affiliates know they are getting paid when they refer sales to your business, your link is there to stay.

Building Relationships: Everyone knows that developing relationships is the key to success with any type of marketing plan. Affiliate Marketing fosters highly profitable, long-term relationships with Affiliates and customers alike.

Please feel free to post should you have any questions  in the comments section, i will try to reply as soon as possible.

About the Author

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

PPC Advertising Basics – Setting Up an Google Adwords Campaign

There is a lot to learn in order to make a success of your PPC campaign and this article
just covers the basics needed to get an account up and running.

Before you start, you should gather together the information that you will need to
open your account:

  1. An email account – This is for Google to send you the confirmation emails. It is also used as your username when you log into your Adwords account. If you already have an account with Google for Google mail, Ad Sense or iGoogle, you will be asked if you want to use your existing log in details or create new one just for Adwords. If you want to use your existing login, make sure you have the details to hand. 
  2. Your VAT number – If you are VAT registered, Google will want your VAT number for billing purposes.
  3. A credit or debit card – Have your card details to hand. 

Ok, Now you are now ready to set up your Adwords account.

Sign Up for Adwords:

1. Go to http://www.adwords.google.com
2. Click Start now.
3. You will then have two options: Starter Edition and Standard Edition. Select Standard Edition, and click Continue.
4. You will be asked whether you already have a Google account.

If you have a Google account you have two options:
1. Use your existing log in details; or
2. Create a new login just for Adwords
If you do not have a Google account, select I do not use these other services.

5. Click Create account (or Continue if you already have a Google Account):

● If you used an existing Google Account to create your AdWords account, you can now sign in to your account.
● If you used new login information, you will be sent a verification email. Click on the link in the email and then log into your account

Before We Continue with Creating Adwords Campaign…

Before you create your first campaign, it is important that you understand the structure of a Google Adwords account. When you first sign up, you will need to create a campaign. Generally you would only have one campaign, unless you had a number of businesses in which case you would set up a campaign for each business. Within the campaign you have Ad Groups. Each Ad Group contains a set of keywords and the advert(s) that will be shown when someone searches for one of the keywords with in the group. The diagram below may help to explain this a little better:

Adwords Campaign Structure

As you can see from the diagram things like language, location and daily budget are set at the Campaign level so, if you do have more than one Campaign, you can set a different daily budget for each.

Create Your First Google Adwords Campaign:

After signing into your Adwords account for the first time, you will see a button reading
Create your first campaign.

1. First you can choose your language and the country or countries you would like
your ad to be shown in. You can even choose to show your ads only to users in
specific cities or regions. Make your selection then click Continue.
2. Time to write your very first ad!

  • Try and put your main keyword in your headline.
  • Enter your web address as the display url (e.g. for our ads, we have Trafficclock.com)
  • The destination url should be the page you want the visitor to be taken to when they click on your ad. For example, if you sell cameras and your ad is for Canon cameras, your ad would be deemed more relevant if your destination url was your Canon cameras page, not just your home page.
  • Click Continue. 

3. Now you need to enter some keywords that are relevant to your business.

  • Try to keep the keywords relevant to the products and services you offer on your site – Google will reward you for it.
  • Use multiple Keywords: Users are much more likely to type in two word or three work phases thank a single word. An Example would be canon digital camera rather than just Camera even if you sell cameras online.

4. Enter the amount you’re willing to spend on this ad campaign each day. 

5. Enter the maximum amount you’re willing to pay each time a user clicks your ad (CPC or Cost per Click). Although you are asked to set a CPC for the entire campaign, you can actually change the CPC for individual keywords within each Ad Group. Doing this enables you to save money on the better performing keywords or those with less competition while bidding slightly higher on others.
6. Click Continue.
7. Review all the selections you’ve made. Click Edit to change any selection.
8. Click Continue to billing and then enter your billing information.

Tip to Consider: Using pre-pay is a good way to start with Adwords as you have full control over what is being spent. With prepay, you pay an amount into your account and Google will let you know when your balance is running low so that you can top it up.

And that’s it! You now have a Google Adwords account up and running. You should regularly look in on your account to improve your adverts and get the most out of your keywords in order to build a really successful campaign. It may take a little bit of time and effort to really start reaping the benefits of Adwords, but once you get going in the right direction, you get a snowball effect, with your Campaign going from strength to strength.

A Word of Advice on your Advertising Budget.

Never spend more than you can afford. It is easy to get carried away placing higher and higher bids on your keywords and before you know it you’ve spent a fortune! This is why it is always a good idea to start with pre-pay to keep control of what you are spending. Start small and once you have your Adwords account making YOU money with successful click throughs, then you can start investing a little more into your campaign.

 

About the Author

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

Largest Display Ad Networks – Top 20 Ad networks by March 2014

If you you are looking to increase Online traffic to your website, app or blog, below are some of options available to consider to drive traffic to your website.

Please Note: I am neither list, nor favorably review about any display network hence please do not ask me to write about your ad network site,if you have any.
Top Ad Network Ratings and Features

Comparison of the Best Ad Networks for Web Publishers

 

Network Ad Types Offer Types Rating (?) Traffic Min. Mobile Units Network Size
Google AdSense Display CPC 4.5 out of 5 stars None Yes 2 million publishers
Media.net Display CPC 4.5 out of 5 stars None Yes Unknown
Advertising.com Display CPA, CPC, CPM, Revenue Share 3.75 out of 5 stars 500,000 monthly impressions Yes 74 of comScore’s top 100 ad-supported sites
Adblade Display CPC, CPM 3.75 out of 5 stars 500,000 monthly impressions Yes Unknown
Conversant Display CPC, CPM 3.75 out of 5 stars 3,000 monthly impressions Yes Unknown
Clicksor Display CPC, CPI, CPM, CPV 1.50 out of 5 stars 50,000 monthly impressions Yes Unknown
Chitika Display, In-Line Text CPC 3 out of 5 stars None Yes Unknown
Infolinks Display, In-Line Text CPC 3 out of 5 stars None Yes Unknown
Kontera Display, In-Line Text CPC 2 out of 5 stars None Yes Unknown
Amazon Associates Affiliate CPA 4 out of 5 stars None Yes 1.6 million sellers
Commission Junction Affiliate CPA 3.5 out of 5 stars None Yes 2,500+ advertisers
Rakuten LinkShare Affiliate CPA 3.5 out of 5 stars None Yes 1,000+ advertisers
CoregMedia Co-registration CPL 4.25 out of 5 stars Unknown Unknown Unknown
LiveIntent Email CPM 4.0 out of 5 stars 3 million monthly impressions Unknown Unknown
NewsletterDirectory.co Email CPC, CPM 3.0 out of 5 stars None No 4,000+ publishers
AdMob Mobile App CPC, CPM 4.25 out of 5 stars None Yes Unknown
AirPush Mobile App CPA, CPC, CPM 4.00 out of 5 stars None Yes 100,000+ mobile apps
iAd Mobile App CPC, CPM 3.00 out of 5 stars None Yes 150,000+ mobile apps
YouTube Partner Program Video CPC, CPM 3.75 out of 5 stars None Yes Unknown
Google DFP Video Video Unknown 3.00 out of 5 stars Unknown Yes Unknown
Videology Video Unknown 3.00 out of 5 stars Unknown Unknown Unknow
Source: http://monetizepros.com/reviews/ad-networks/

About the Author

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.

Top 11 Web Marketing and Social Media Trends That Will Dominate 2014

2014 is going to be a killer year for Social Media and Small Business.

11 Web Marketing and Social Media Trends That Will Shape 2014Social Media allows small businesses to leverage technology to even the playing field with bigger   brands and companies. In 2014, some of the   trends we saw in 2013 will continue to rise while   others will fall. But it all comes down to how you   communicate with your customers, how you       leverage relationships, and of course how you     share GREAT content.

Content is what businesses are built on today. It   always has been and always will be.

So without further ado, here are Top 11 trends for 2014 and how you can get ready:

1. Mobile Is About To Go Mainstream
Every website needs to be optimized for mobile. This means having responsive design and thinking about how people interact with your business via mobile devices should be one of your top priorities. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this include Mobile Apps, SMS, and emails that are designed to be viewed on your cellular phone.

2. Niche Sites Will Make An Impact
As Facebook, Twitter, and Google Plus make it harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted, they can also provide a much more affordable solution for advertising.

3. Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads. This means as a small business, if you don’t have a blog yet, it’s time to start one. Let us handle it for you. We’re the pros. :)

4. Spammy Content Will Be Eliminated Everywhere
We’ve seen it happen on Google and now it’s happening on Facebook. Spammy content is not going to get you anywhere, and the big sites are cracking down. Think about creating valuable content that resonates with your customers.

5. Google Plus Will Grow Faster Than Ever
G+ is my new favorite social network. With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea. Plus, they are about to launch promoted posts (+Post ads) that will get your content to a larger audience than ever before. Get on Google Plus as soon as possible.

6. Triggered Emails Will Increase Sales
Consumers are looking to connect with brands and by providing custom content for them based on their behavior is going to help you increase your sales. We love Infusionsoft, and you should too.

7. Ambassadors And Influencers Will Hold The Power
Influencer marketing and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way. By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.

8. Image-Centric Sites Will Continue To Rise
Instagram, Pinterest and probably many more sites will come about in 2014 that are based around images. While text is not dead, you need to think of ways to incorporate images into your strategy that compliment your written context.

9. Video Consumption Will Increase
Whether it’s an educational video or an ad, consumers will look to video content to learn about businesses. Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone. You know what that means. :) SEE #1 above.

10. Sharing Will Be More Important Than Ever
Social media sharing will be get ramped up and everyone and their mother will be doing it. While this is a good thing for getting your content shared, it also presents challenges to get found. The key here is to communicate to your customer directly and relevantly and you’ll be found.  Plus, it’s going to help your search rankings.

11. Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year. Be sure to stay on top of as many of these exciting Social Media trends and Online Marketing trends as you possibly can.

 

Source: socialmediatoday.com

About the Author

Veerender G - Digital Marketing Professional  Veerender G

Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.