One of the very Important factor of SEO is Link building, Even After Google Penguin Algorithm Update. We have already seen with Penguin update that most of the sites with unnatural and low quality back-links. If you search for a product or service you will see the sites coming in first page with having many back links to that website, the reason why they did not penalized is Quality and relevance of the Back links that sites have.
Now We are going to discuss about how to gain quality and relevant back links to dominate search results and keep your link building strategy with Penguin Friendly and hopefully safe from upcoming algorithm updates as well.
Building Relation ships with other bloggers:
I always say, Build relationships first and Promote your Content Later. If you are a person doing the same link building methods like targeting exact match anchor texts in directory submissions, bookmarks, using automated tools, etc as you do before for the reason you have not effected by Penguin Algorithm update and thinking you can still continue doing that, it is the time to stop that immediately. What all you need to do is focus on gaining links naturally from high authority sites through blogger outreach.
To build relationship with bloggers in your niche, you need to make a long term plan and determine the steps to follow when you are approaching a blogger. While doing this you need to find and collect the list of sites in your niche where there is a potential go get back links to your site and divide them into 3 categories based on the quality of the content and authority of the website. Name those 3 categories as High Authority Websites, Mid Level Authority Websites and Low Authority Websites.
High Authority Websites - Link Building 2014
Search Engines Loves to see back links from High Authority Websites to any website and it also increases the authority of your website if you build links naturally from these sites. It is very difficult to get links from these websites hence you need to work very hard to build relationship with these websites, to do so you need to actively participate in the social media, blog posts, etc. contact them ov
er phone, email or any other possible method and ask whether they allow a guest posts if you can contribute a great content which will help them as well along with the link to your website.Mid Level Authority Websites - Link Building 2014
Mid Level Authority sites are little easy to contact with, However you still need to spend a lot time in contacting with this sites, the best way to gain back links from this sites is to show them the quality of your content, videos you have made, show them an active forum what will help them to increase their value and again write a guest blog for them, they will definitely accept it if it is worth adding it.Low Authority Websites - Link Building 2014
Compared to high and middle level authority sites getting links from low authority websites is very easy and this is where you need to be careful as their expectations may be lower and will respond quickly. You still need to provide a great value to them as this effects the entire value creation and help your website to be liked by Google and other Search engines.
My Next Article Will be about Measuring the Success of a Link Building Strategy
About the Author
Veerender is a Digital Marketing Professional with more than 5 Years of Experience in Various Digital Marketing Activities such as Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Social Media Optimization and Affiliate Marketing.